If you read my earlier entry I was having a chocolate teapot of the day. Until I took the advice of one of marketing guru's Arjan Dijk. When under pressure, see who needs to work to take off the pressure and schmooze them. So actually three departments need to work together, the challenge was with no starbucks within 20 miles and on a business park with only fountains to look at I had to be creative.

Jump in the go get it galaxy of a vehicle and head to sainsburys. It turned my mood totally around leaving the building was like an adventure.

Hit the biscuit and cakes aisle, and begin 'biscuit' profiling people and this is what I decided:

Head of Legal- double chocolate fingers- branded - cadburys of course
Head of IT- 20 sugar donuts to share
Product- Chocolate digestives in the tube with reselable lid- they will like the design.
Website- chocolate finger.
Channel- rich tea fingers,no fuss ability to dunk and no guilt attached.

So armed with two sainsburys carrier bags and with a spring in my step i head to business park heaven.

Suddenly the two biggest problems were resolved over a cup of tea, the biscuits went down a treat and the mountain of a project feels human again.

Friday tomorrow, if your morning started like mine did then get off to the supermarket and do some executive biscuit profiling :)It works.